Bobbi Lazzarone, Partner
bobbi@fortellp.com

Bobbi Lazzarone has an extensive career in business. As the General Manager of KUNR at the University of Nevada, Reno she was responsible for the overall management and fiscal health of the public radio station. The position included ensuring she had in place the most qualified employees from administration staff to on-air personnel. She handled recruiting/staffing, employee orientation, employee relations, performance management, salary administration, oversight of the exit of employees, analysis of exit interviews, and compliance with internal policies and procedures.
In addition to overall management responsibilities, Ms. Lazzarone worked with her human resources staff to draft an employee handbook, job descriptions, and position advertisements when necessary.
Ms. Lazzarone has held numerous senior management positions including the Development and Public Relations Director at the University of Nevada Cooperative Extension, Program Director for the American Lung Association, and Senior Corporate Account Executive at KNPB Channel 5 Public Broadcasting. In each of her positions she has written grants and strategic plans, supervised staff, and handled general human resources and business issues.
Ms. Lazzarone has worked on projects throughout the State of Nevada, including working with multiple senior managers on projects benefiting employment, employers, and employees in both Southern and Northern Nevada.
Ms. Lazzarone is an active member of the community, volunteering for numerous community groups, including the Reno Film Festival, Reno Chamber Orchestra Board, Sierra Chapter – Association of Fundraising Professionals Board, Nevada Women’s Fund, YWCA Board, and Facilitator Women’s Financial Information Program for Washoe County.
Ms. Lazzarone holds a Masters in Human Community Sciences from the University of Nevada, Reno, and certificates in Advanced Business Management (2003) and Business Survival Workshop (2009) from the UNR College of Business Administration and College of Extended Studies. She attended both Boise State University and the University of Missouri Journalism School, earning a BA in English and Journalism.
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